        •   ABOUT PALDEA SOLUTIONS   •
      

Two best friends. One mission.

Paldea Solutions wasn't built by a Silicon Valley team or a faceless agency. It was built by two East Tennessee guys who've known each other their whole lives — and decided it was time to build something of their own.

        • OUR STORY
      

Tired of the 9-to-5. Ready to actually move the needle.

Justin and Jordan grew up together in East Tennessee — the kind of friendship where 25-plus years go by and you still talk every week and laugh at the memories. Between the two of them, they've spent over 25 years working in tech across a wide variety of roles on both the software and infrastructure sides of the house..

They've been blessed with great careers. Stable paychecks. The whole package. But somewhere along the way, both started feeling the same thing: the work didn't matter the way they wanted it to. It wasn't moving the needle in a meaninful way.

"We kept asking each other the same question — who could use our help, and how can we use what we know to give it to them?"

The answer was sitting right in their backyard. East & Middle Tennessee is full of contractors, roofers, and trade business owners who are incredible at their craft — guys who are on-site, in the trenches with their crews, swinging hammers and running jobs. The work isn't the problem. The problem is everything around the work: the missed calls, the lost follow-ups, the leads that slipped through because they were too busy actually doing the job.

So Justin and Jordan took 25 years of tech experience, paired it with their understanding of how local businesses actually operate, and built Paldea Solutions — a back-end system that handles the chasing, the booking, and the follow-ups so business owners can stay focused on what they do best.

One mission. Simple as that: make sure our customers never miss another lead.

JM

Justin Martinez

              CO-FOUNDER · COOKEVILLE
            

Justin's been in tech for 16+ years, with 7+ of those years spent managing and administering CRMs, SaaS, and Go-To-Market technologies. He's excited to take everything he learned from the corporate sector and provide a service to the community he grew up in.

A proud U.S. Army veteran and lover of all things Tennessee.

JS

Jordan Sexton

              CO-FOUNDER · KNOXVILLE
            

10+ years in tech, born and raised in East Tennessee. Jordan focuses on client relationships and operations — making sure every roofer who works with Paldea actually feels heard, supported, and getting real results month after month.

Off the clock: on the water fishing, coaching his son's baseball team, and cheering on the Vols every fall.

VALUE 01

Show up local.

We're not cold-emailing you from another state. We're here in Tennessee, at the supply houses and the job sites.

VALUE 02

Do the real work.

We don't sell software and disappear. We build, we set up, and we stay involved every month.

VALUE 03

Treat clients like family.

Family men working with family-run businesses. Your wins are our wins, plain and simple.

Paldea Solutions — Option B

• ABOUT PALDEA SOLUTIONS •

Two best friends. One mission.

Paldea Solutions wasn't built by a Silicon Valley team or a faceless agency. It was built by two East Tennessee guys who've known each other their whole lives — and decided it was time to build something of their own.

• OUR STORY

Tired of the 9-to-5. Ready to actually move the needle.

Justin and Jordan grew up together in East Tennessee — the kind of friendship where 25-plus years go by and you still talk every week and laugh at the memories. Between the two of them, they've spent over 25 years working in tech across a wide variety of roles on both the software and infrastructure sides of the house.

They've been blessed with great careers. Stable paychecks. The whole package. But somewhere along the way, both started feeling the same thing: the work didn't matter the way they wanted it to. It wasn't moving the needle in a meaningful way.

"We kept asking each other the same question — who could use our help, and how can we use what we know to give it to them?"

The answer was sitting right in their backyard. East & Middle Tennessee is full of contractors, roofers, and trade business owners who are incredible at their craft — guys who are on-site, in the trenches with their crews, swinging hammers and running jobs. The work isn't the problem. The problem is everything around the work: the missed calls, the lost follow-ups, the leads that slipped through because they were too busy actually doing the job.

So Justin and Jordan took 25 years of tech experience, paired it with their understanding of how local businesses actually operate, and built Paldea Solutions — a back-end system that handles the chasing, the booking, and the follow-ups so business owners can stay focused on what they do best.

One mission. Simple as that: make sure our customers never miss another lead.

JM

Justin Martinez

CO-FOUNDER · COOKEVILLE

Justin's been in tech for 16+ years, with 7+ of those years spent managing and administering CRMs, SaaS, and Go-To-Market technologies. He's excited to take everything he learned from the corporate sector and provide a service to the community he grew up in.

A proud U.S. Army veteran and lover of all things Tennessee.

JS

Jordan Sexton

CO-FOUNDER · KNOXVILLE

10+ years in tech, born and raised in East Tennessee. Jordan focuses on client relationships and operations — making sure every roofer who works with Paldea actually feels heard, supported, and getting real results month after month.

Off the clock: on the water fishing, coaching his son's baseball team, and cheering on the Vols every fall.

VALUE 01